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Study identifier: NCT07216911 Synced from ClinicalTrials.gov · July 29, 2026
● Recruiting

Evaluating the Impact of Psychotherapeutic Advertising Claims on Cannabis Purchasing

Condition: Anxiety · Depression · Cannabis Use  ·  Sponsor: Trustees of Dartmouth College

PhaseNA
Planned participants2000
Who can joinAll sexes, 21 Years to no upper limit
Healthy volunteersYes

About this study

In the U.S., legal cannabis is frequently advertised as an effective treatment for mental health problems such as anxiety and depression-particularly online. States that have legalized cannabis have not implemented regulations to address this type of advertising. This project aims to investigate the influence of psychotherapeutic advertising claims (PAC) and mental health warning labels (WL) on online cannabis purchasing behaviors among light-to-moderate cannabis users with symptoms of depression and/or anxiety. The specific aims are to determine whether PAC increases cannabis purchasing intentions and whether a mental health WL can mitigate this effect. A realistic online cannabis shopping experience will be simulated using the digital Platform for Online Evaluation of Marijuana Marketing and Sales (POEMMS). The study will employ a between-subjects experimental design by randomizing 2,000 participants to one of four online stores that vary in PAC and WL content: (1) a control claims (CC)-only store, (2) a PAC store, (3) a WL store, and (4) a PAC + WL store. Participants will browse and select items as if making real purchases. Analyses will examine three primary outcomes to determine the influence of PAC and WL on purchasing behaviors: (1) total milligrams of THC purchased, (2) average potency (%THC) of products, and (3) overall number of products purchased. The long-term objective is to inform evidence-based cannabis policy and regulatory strategies by understanding the i…

This description comes directly from the study's public registry record.

Talk to the study team

Jacob T Borodovsky, PHD  ·  603-646-7004  ·  Jacob.T.Borodovsky@dartmouth.edu

Always discuss trial participation with your own doctor first.

Locations (1)

Geisel School of Medicine at Dartmouth CollegeLebanon, New Hampshire, United StatesRecruiting

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Source record: clinicaltrials.gov/study/NCT07216911